The short answer
Give your child a single phrase to say, a direction to walk, and a specific adult to tell. Teach the bystander role as well: in playground research, when a peer intervened, the bullying stopped more than half the time.
Distinguishing bullying from conflict
Bullying has three defining features: it is intentional, it is repeated, and it involves an imbalance of power. A single disagreement between friends of equal standing is conflict, which is a normal part of childhood and a chance to build social skills. The distinction matters because the responses differ: conflict calls for coaching, while bullying calls for adult intervention and changes to the environment.
Ask open-ended questions and resist the urge to solve the problem immediately: who was present, what happened beforehand, whether it has happened before, and who else saw it. Be alert to shame, which children tend to conceal. Most children who are bullied do not tell an adult, usually because they expect to be dismissed or fear it will make matters worse, so the first conversation should show them that neither will happen and make clear that it is not their fault. Watch also for indirect signs, such as stomachaches on school mornings, lost or damaged belongings, reluctance to attend school, or difficulty sleeping.
The influence of bystanders
In playground observations by Hawkins, Pepler, and Craig, peers were present in 88% of bullying episodes but intervened in only 19%. When they did intervene, the bullying stopped in 57% of cases. The same study found that nearly half of peer interventions were aggressive, which is why it helps to teach children calmer ways to step in.
One of the most useful things to teach, then, is how to respond when someone else is the target, and none of it requires confrontation: standing beside the child, saying "Come with me," inviting them into a game, or getting an adult. If anyone could be hurt, getting an adult comes first. Give the role a name, "upstander," and rehearse the words, because knowing what to do and doing it in front of peers are very different.
Telling is not tattling
Children are taught not to tattle and then apply that rule at precisely the wrong moment. Make the distinction explicit: tattling is reporting to get someone in trouble; telling is seeking help when someone is being hurt.
Rehearse what your child will say so it is available without thought. The phrase is brief and said once, without argument: "Stop. I don't like that." Your child then walks away toward friends or an adult, which reflects strength rather than retreat. Identify a specific adult at school rather than "a teacher," and agree on the words your child will use. Two further messages are worth stating at home: unkind names reflect on the person using them, not on your child; and if the first adult does not help, tell another, and continue until someone does.
Parents have a role as well. Document what happened and when, and raise it with the teacher or principal. Avoid contacting the other child or their family directly, since the school has options that parents do not. If your child remains anxious, withdrawn, or low in mood for more than a couple of weeks, consult their pediatrician.
Rehearse it like lines in a play
- "Say it once, strong: Stop. I don't like that."
- "Now walk away. Who do you walk to? Name them."
- "Who do you tell at school? What exactly do you say?"
- "If it's happening to someone else, what can you do to help?"
The advice to drop
"Just ignore them." Or: "Hit back."
Ignoring bullying often fails because the imbalance of power remains. Hitting back increases both the risk and the consequences for your child. A single phrase, a walk toward friends or an adult, and a report to a specific adult is the combination supported by evidence.
Where this guidance comes from
- StopBullying.gov — Bystanders are Essential to Bullying Prevention and Intervention
- Hawkins, Pepler & Craig (2001) — Naturalistic Observations of Peer Interventions in Bullying, Social Development
- PACER's National Bullying Prevention Center — Speaking Up About Being Bullied Isn't Tattling
- Cyberbullying Research Center — Tattling vs Telling
Last reviewed October 2026 by the Enchantably team against the sources above. This is general guidance for parents, not medical, legal, or emergency advice. In an emergency, call your local emergency number.






